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Resources to guide you. 
Brush up on the basics of digital content, or accelerate engagement with advanced examples. 
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Digital Content

Sending Stellar Email Newsletters

Searching for inspiration to take your email newsletters to the next level? This presentation walks through the steps to create email newsletters with… More...

Creating Compelling Online News Content

How to craft news that gets more reads, shares and engagement, with simple tricks about punchy headlines, impactful images and fascinating people to m… More...

Guide to Email Marketing

Create high impact emails following these tips on segmenting your recipient lists, choosing the best subject line, designing a beautiful layout and co… More...

Advancement Strategy

10 Ways to Win with Data-driven Fundraising

Take your fundraising further with a system that 'connects the dots' with donor data More...

Development Strategy Template

Get a head start on planning your advancement strategy by using our free template More...

Income Generation: Thinking Outside the Box

With many traditional fundraising methods currently on pause, schools are having to search for new ways to drive income. This short webinar looks at w… More...

Community Engagement

Deepening Alumni Connections: Without Physical Events

Fostering strong community ties during the pandemic doesn't sound easy, but Sasha McCarthy and her team at St Peters Lutheran quickly pivoted to quick… More...

Engaging with Vulnerable People

As a result of COVID-19, many supporters have become vulnerable and charities, schools and fundraisers must navigate difficult processes to engage wit… More...

Adapting fundraising & alumni communications during COVID-19: A practical case study

IDPE Live 2020 session hosted by Amanda Reynolds, Foundation & Alumni Director, West Buckland School Foundation More...

Alumni Relations

Engaging With Recent Leavers

Sometimes your recent leaves can be the hardest to engage - after years at school, they've moved on to a new stage of life and aren't yet ready to get… More...

The Alumni Journey

The alumni journey reflects your lifelong connection with your alumni, how they gain value from the relationship with their alma mater and what you ne… More...

How To Promote Your Alumni Community

Some helpful examples for spreading awareness of your alumni network from ToucanTech schools More...

Branding and Design

Branding: Beyond the Logo

Branding is more than just what your school crest looks like, it is the feelings people have about your organisation and what makes you unique. Market… More...

Quick Wins for Non-Designers

Creating a beautiful website, community portal or social media channel can seem like a daunting task if you're not a designer, but you can make some q… More...

Your Website is Not a Book

Getting your website visitors to engage with your content is one of the biggest challenges facing schools, so it's time to embrace simplicity and focu… More...

Data Management

Using email data to guide your fundraising

Making the right fundraising ask starts with knowing who to ask – and when! More...

Seven Smart Data Entry Rules

Seven tips to follow if you want to keep your data clean and filter-able for the future! More...

Interviews with Fundraisers

Read these inspiring and informative interviews with three experienced charity fundraisers
Interviews with UK Charity Fundraisers

Hear from experienced fundraisers from Mental Health Foundation, Diabetes UK and Marie Curie, three UK charities ranging from £5m to £100m in annual… More...

Interviews with Museum Fundraisers

Hear about the daily roles and long-term projects of fundraisers at much-loved museums More...

Interviews with Business School Fundraisers

Business schools have long been in the business of raising cash there are plenty of lessons we can learn from these slick operators. In this guide we … More...

Social Media Guides

Social Media Inspiration for Schools

An easy-to-read summary of the social media landscape and 10 examples of original social posts and catchy campaigns from a range of schools and univer… More...

Social Media Report UK Independent Schools 2019

The social media activity of the UK's top 100 independent schools and alumni groups and examples of engaging Facebook, LinkedIn and YouTube content More...

Social Media Guide

The whole world is on social media, and schools and universities need to be too. But unless you're Justin Bieber or the Pope, getting a dedicated soci… More...

School Alumni Case Studies

Case Study - Cheadle Hulme School

Cheadle Hulme School, an excellent independent school in the UK, hosted their first Giving Day in 2020, raising over £30,000 for their bursary fund. … More...

Case study - Aylesbury Grammar School

Aylesbury Grammar School, an exceptional grammar school in the UK, proves that a strong, engaged alumni community will support their school even years… More...

Case study - Concord College

Concord College, an exceptional international school in England, explains how it has been successful in developing new ways to engage its alumni onlin… More...

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