1. Sending a tailored thank you note

Whether you choose to send in the post or through email, a personalised thank you note that acknowledges the generosity of your donors during this difficult year is a great way to make your donors feel appreciated. Using ToucanTech, you can filter by donors to specific funds to help personalise your message.

2. Giving back to your supporters

Thinking of ways to give back to your donors during the holiday season? Creativity and a little festive magic can bring joy to your donors this year. Lady Eleanor Holles are sending their ‘12 days of giving back’ emails out in the lead up to the holidays, sharing favourite festive recipes, tips for crafts and recognising the exceptional support of their community.

3. Virtual gatherings to end the year on a high

Although traditional in-person events will be missed this year, don’t miss out on the chance to say thank you to your donors face-to-face with a virtual festive gathering. This year, ToucanTech are bringing the festivities to our customers around the world on Thursday 3rd December with a glimpse into next year’s product updates, a jolly quiz and sharing highlights and learnings of this year with each other. Join us to end this year with a smile!

4. An online Christmas competition or raffle

Instead of hosting a gathering, consider hosting competitions or a raffle on your site to bring your community together and bring some festive fun from afar. Notting Hill Prep have had fantastic success with their raffle, and have set up some creative competitions for young and old members of their community to enter, from a Bake Off challenge to a festive best-dressed pet competition. 

5. Keep your messaging in mind 

In this strange year, community spirit has brought us together and showed us what we can all achieve together. While supporters may enjoy events and thank you notes, ultimately they donate because they believe in your cause and want to help you reach your fundraising goals. Keep reminding donors of the brilliant work achieved this year through their help, and the positive impact that their donation has had on their community. 

For more tips on topics such as unusual fundraising, check out our top tips page. 

Our customers are running successful virtual fundraising campaigns all over the world. Discuss ways to build your digital fundraising strategy with an experienced ToucanTech fundraising guru; organise a time to talk to the team here.